From radio to Twitter, the ageless Vin Scully shows why the future of media is social

How it’s done, via the venerable Vin Scully.


So it turns out the best sports broadcaster that ever lived is also awesome at Twitter.

Vin Scully, the Dodgers’ legendary television and radio broadcaster — whose career goes back so far it includes calling games Jackie Robinson played in the 1950s — is still the best in the business when it comes to old broadcast media. But on Wednesday night, the Dodgers officially turned over their Twitter account to him during the team’s game against the Yankees.

I’ve been listening to Vin’s voice my entire life. It was on the radio at my grandparents’ house as far back as I can remember, on my own television as a teenager and through college, and lately on my iPad via MLB.TV. As broadcast technology for watching baseball has evolved, Vin has remained the same as ever: the steady, grandfatherly guide through a three-hour game. But digital media wasn’t something he’d really…

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